The Czech online grocery retailer Rohlik.cz acquires a minority stake in the Sofia-based eBag for a 500 000 euro investment and a future opportunity to double the investment with the consent of the parties to the deal. The investment in the Bulgarian e-shop is part of the European expansion of the Czech company.
eBag delivers more than 15 000 fresh food items from small farms and retailers, including meat, milk, fruit and vegetables delivered to over 35 000 households in Sofia. During the period, when crisis measures against the spread of COVID-19 were implemented, orders through the platform increased exponentially. The company expects the increased demand for and consumption of food ordered online to continue after the crisis.
With the investment, the Sofia-based company wants to accelerate its growth on the Bulgarian market and to expand its warehouse in Sofia to ensure capacity for the increased number of online orders. In the longer term, eBag wants to launch deliveries to other big cities in Bulgaria, such as Plovdiv and the cities at the Black Sea coast.
Rohlik.cz is based in Prague and is the largest online food store in the Czech Republic. Like its Bulgarian peer eBag, the retailer works with local suppliers and manufacturers. Last year, Rohlik.cz entered the Hingarian market with the acquisition of a local player and plans to expand to other countries such as Austria and Germany as well.