Sofia continues to be the leading outsourcing center in Bulgaria and one of the most attractive hubs in Southeast Europe. By 2024, over 650 companies operate in the capital, providing BPO, ITO and R&D services to the global market.
Rapid Development
Sources: National Statistical Institute (NSI)
Companies and Employees by Sector
Sources: AIBEST
Internationalization and Growth
Sofia is attracting more and more international companies from Western Europe, North America and Asia, who choose the city to open their offices, R&D centers and outsourcing services.
The high qualification of specialists, competitive costs and strategic location make it a preferred destination for global operations.
The total number of outsourcing companies in Sofia in 2024 represents a growth of about 9% compared to 2023. New niches are developing, such as AI and automation, which generate new opportunities and investments.
Growth is also supported by government programs and investments in technology parks and innovation centers.
Strategic Location
Sofia is at the crossroads between East and West — with easy access to European markets, but also with the opportunity to serve clients from the USA, Canada, Israel and Asia.
Talent and Education
- Sofia graduates over 15,000 students annually in IT, economics, linguistics and management.
- The workforce is young, digital and multilingual — with a high level of English, German, French, Italian, Spanish and Scandinavian languages.
- More and more companies invest in corporate academies and on-site training.
