“Why Sofia?” – many global and local companies, small and big, have the answer.

Learn about their success stories.

Our team is here to support you in building your own.



If you have an inspiring experience from being a part of the entrepreneurship ecosystem in Sofia, then let us know.


Odelo Opens Development Centre in Sofia  

  Odelo Farba, the subsidiary of Odelo Group in Bulgaria opened a development centre in Sofia. The company is a […]

“Why Sofia?” with Sergey Panteleev, General Manager of Varengold Bank Sofia Branch

  Germany-based Varengold Bank opened a branch in Sofia at the end of 2018, following its strategy to expand its […]

Multidisciplinary Creative Academy Opening in Sofia

  ARC Academy – the first multidisciplinary creative academy of its kind – opens in Sofia Tech Park this autumn. […]

“Why Sofia?” with Imperia Online JCS, part of Stillfront Group

Imperia Online JSC is one of the biggest game developer and publisher companies in Southeastern Europe with 25 released games. […]

Why Sofia? with Boris Hristov, Founder at 356labs

356labs is a boutique presentation agency that helps their clients write, design and deliver truly effective presentations. They do that […]

Why Sofia? with Loic Le Pichoux, Co-Founder at Klear

  Klear is a unique combination of Peer-to-Peer lending platform and a whole range of financial educational tools. It provides […]

“Why Sofia?” with Matthew Baird, Co-Founder and CTO at AtScale

  Nine months ago, the US IT company AtScale formed its own team in Sofia. AtScale is focused on big […]

æternity Ventures announces $400К funding in 4 blockchain projects 

Тhe second edition of the Starfleet accelerator aims to provide $100К venture funding for each of the four selected projects: the […]

Kaufland Service IT HUB Opens Second IT Office in Sofia

  Kaufland Service IT HUB announced the opening of its second IT office in Sofia. The company expands its team […]

Acronis Expands R&D Centre in Sofia with BGN 1.2 Million Investments 

  With an investment of BGN 1.2 million, the  Singapore-based Acronis expands the operations of its European research and development […]

Financial Times Expands Its Team in Sofia

  Financial Times (FT) moved to Sofia one more of its key teams in the field of development of technologies […]

Sofia to Host one of Europe’s Most Powerful Supercomputers

  Sofia has been chosen as one of eight sites across the EU that will host the first European supercomputers. […]

Bulpros Оpens Innovation Lab in Sofia

  Bulpros officially opened a new technology Innovation Lab in its office in Business Park Sofia. The project aims at […]

Germany-based Company BHTC Investing €16.2m In Its Manufacturing Plant Near Sofia

With an investment of €16.2 million, the Germany-based company Веhr-Неllа Тhеrmосоntrоl (ВНТС) extended its production plant in Sofia-Bojurishte Economic Zone. […]

Varengold Bank Acquires 20% of the Sofia-based Platform Klear

  The German company Varengold Bank acquires 20 % of Klear, a Sofia-based peer-to-peer (P2P) lending platform. The bank will […]

Bosch Group Officially Opened its New Office in Sofia

  Robert Bosch, a subsidiary of Bosch Group, officially opened its new office in Sofia. The office is located at […]

Bulgarian IT Company Invests BGN 100 000 in a New Test Base in Sofia

Bulgarian company Persy invests BGN 100 000 in a new state-of-the-art testing facility in Sofia for its computers and servers. […]

The Software Company Experian Opened its New Office Building in Sofia

  The Bulgarian division of the Irish data and analytical tools software company Experian moved its team to a new […]

Sofia Awarded a “French Tech” label by the Ministry of French Economy

  Sofia received the FrenchTech label and joined an international community of over 50 innovation and tech hubs around the […]

Pre-seed Accelerator Founder Institute to Open in Sofia First Office Outside the US

  Founder Institute,  the world’s largest pre-seed startup accelerator, chose Sofia as its first office location outside the US. The […]

Sofia-based Startup Centroida Joins ScaleFocus

  Sofia-based IT startup Centroida has merged into ScaleFocus –  one of the largest Bulgarian software companies focused on custom […]

Financial Times Opens Office in Sofia

  Global business news agency Financial Times officially opened its office in Sofia. It is expected to employ 130 employees […]

Switzerland-based Also Holding acquires leading IT distributor Solytron Bulgaria

  Switzerland-based provider of ICT solutions and services provider Also Holding announced the acquisition of Solytron Bulgaria. Founded in Sofia […]

UK-based Creative Assembly and SEGA Open New State-of-the-art Office in Sofia

  UK-based game developer Creative Assembly announced the opening of its joint state-of-the-art office in Sofia with SEGA Games. The […]

VMware to invest €23M and Grow the Site in Sofia to over 1500 People

  VMware plans to invest €23M and grow the local site in Sofia to over 1500 people, the Ministry of […]

“Why Sofia” with Genoveva Hristova-Murray, co-founder of MISSIA23 – the first createch space in Sofia

MISSIA23, the first of its kind Createch* hub in Bulgaria, opened doors in Sofia on April 23. The new venue […]

Equinix to Open its Second Sofia-based Data Center

  The American company Equinix invests $19 million to open its second data centre in Sofia at the beginning of […]

“Why Sofia?” with Swedish-Bulgarian ATEM Entertainment

Atem Entertainment was founded in 2003 in Sweden. Established by Maria Avramova and Christer Hägglund, the company works with film, […]

Sofia-based Evrotrust Technology is the First Company to Successfully Apply for the City-to-City Program between Sofia and Vienna

  The Sofia-based company Evrotrust Technologies is the first Bulgarian company to take advantage of the business cooperation City-to-City Agreement […]

The World Bank Chose Sofia for its Second World Center for Shared Services

  The World Bank chose Sofia as its second global outsourcing centre. In the due diligence, Bulgaria competed with two […]

“Why Sofia?” with the Austrian Innovation Magazine Trending Topics

New year, new launch. In early January, the Austrian Trending Topics, the first journopreneurial platform in CEE, officially launched operations […]

American AtScale Opens the Company’s First Destination Outside the USA

The US IT company AtScale, focused on big data management, has formed its own team in Sofia – the first […]

Vienna-based Startup Consultant i5invest Launches Operations in Sofia

i5invest, an Austrian-based Corporate Development and M&A advisory, is expanding to Bulgaria, now reaching 5 locations across Europe and the […]

Sofia-based ‘Playground Energy’ Develops New Technology for Smart Urban Environment

  The innovation allows real-time data transfer from playground facilities and outdoor gyms The Sofia-based Playground Energy is working on […]

The Sofia-based Micar Innovation is One of 250 Companies Listed in Roots Analysis Study on “Computer-Aided Drug Discovery Services Market 2018-2030”

  Micar Innovation is a “factory” for discovering new drug molecules. The company has found a niche to create big […]

Cargill’s Bulgarian Operations Have Grown to over 1,100 Employees

Cargill’s Business Services Centre in Sofia has grown to over 1,000 people this month, making it one of the largest […]

FinTech Company PremFina and Publisher News UK to Expand into Sofia

The News UK media group will form a technology team in Sofia in partnership with Questers’ office in Bulgaria. The […]

“Why Sofia?” with Lars Fredenlund, CEO at Cobuilder

    Cobuilder is an international company set up in Norway that develops innovative software products for the construction industry. In […]

DHL Express Bulgaria Opens New Logistics Hub in Sofia

DHL Express invested a total of EUR 10 million to open a new logistics center in Sofia. The facility covers […]

The Japanese Game Dev Company SEGA Shifts QA Team from London to Sofia

  The European division of the Japanese game developer Sega announced that it is relocating its quality assurance team from […]

“cargo-partner” EOOD  Celebrated 15 years in Bulgaria

  “cargo-partner” opened its first office in Sofia in 2003. Following its development strategy, “cargo-partner” strengthened its position in the […]

“Why Sofia?” with Aleksey Rubtsov, Managing Director at Luxoft Bulgaria

    Luxoft (NYSE:LXFT) is a global IT service provider of innovative technology solutions that delivers measurable business outcomes to […]

Acronis Opens New Office in Sofia, Establishing European R&D Center for Cyber Protection, AI and Blockchain Projects

  Acronis, a global leader in cyber protection and hybrid cloud solutions, has officially launched its new European office and […]

Stillfront Group has acquired the Sofia-based Imperia Online

The Swedish firm buys out 100% of the shares of Imperia Online in a deal worth €10 million. The Bulgarian studio is […]

Sofia-based ScaleFocus Acquires Upnetix

The Bulgarian software company ScaleFocus announced the acquisition of 100% of the Sofia-based privately held Upnetix, one of the 50 […]

JYSK’s Distribution Center near Sofia to be the Tallest in Bulgaria

The first part of the new logistics hub of the Danish household goods chain JYSK in the Bozhurishte Industrial Zone […]

Acronis Enters the Bulgarian Market with the Acquisition of T-Soft

    The Singapore-based Acronis, an international leader in cyber security and hybrid cloud solutions, has established its presence in […]

Devexperts Sets up a Development Center in Sofia

  The Munich-based financial software company Devexperts announced the opening of its development center in Sofia at the end of August. […]

“Why Sofia?” with Martyn Smith and Gordon Forsyth, founders at Brightive

Brightive, formally known as EHS Consulting is a project management/business analysis consulting company. In the beginning, EHS provided PMO (project […]

Rosey’s Mark is among European Agri-Food Accelerator KATANA’s Top 10 Winners  

  Sofia-based Rosey’s mark, a company active in the development of Bulgarian rose gourmet products, is ranked among the 10 […]

Financial Times to Open Technology Center in Sofia

The Financial Times in partnership with the Bulgarian office of the London-based consulting company Xoomworks is establishing a research and […]

Two Bulgarian AI Companies With New Growth Opportunities

The Bulgarian company for semantic software Ontotext, part of Sirma Group Holding AD, won funding in the amount of BGN […]

Accenture to Double its Employees in Bulgaria

    Industry:  Global professional services company  In Sofia since: 2008 Employees: 130 (in Sofia and Plovdiv)     The global […]

“Why Sofia?” with Timo Railo, CTO at Appzio

      Appzio is a Finnish-Bulgarian tech startup that is working on a revolutionary technology for building mobile applications. […]

“Why Sofia?” With Nikolai Todorov from Delishu

    The creators of Delishu, Nikolai Todorov, Stilyana Todorova and Maria Dimitrova, launched their activities in 2013 by creating […]

Coca-Cola Opens Its 2nd Largest Globally IT Center in Sofia

Industry: multinational beverage corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups In Sofia since: 2013 Employees: 2 100 […]

Festo to Invest 25.6 mln. Euro in a New Production Unit in Sofia


Behr-Hella Thermocontrol to Invest in its Fifth Production Line in the Sofia-Bozhurishte Economic Zone

Industry: Development and production of spare automotive parts for engine cooling and vehicle air conditioning In Sofia since: 2013 Employees: 400 […]

LIDL Chooses Sofia to Open its Fourth High-Tech IT Development Center in Europe

  Industry: German global discount supermarket chain In Sofia since: 2010 Employees: 2 300       The German supermarket chain […]

TELUS International Opened Its New Head Office in the Newly-Built City Tower in Sofia and Plans to Add 2,000 Employees by 2020

Industry: BPO and ITO provider, delivering high-quality services for global customers in over 35+ languages In Sofia since: 2012 Employees: 2 600+ […]

AES Bulgaria Expands its Shared Service Center in Sofia

  Industry: diversified power generation facilities In Sofia since: 2013  Employees: 100 Investment: BGN 2 million     The leading investor […]

Finnish Company Cargotec Chooses Sofia for Its New Global Business Service Center

    Industry: cargo-handling machinery for ships, ports, terminals and local distribution In Sofia since: 2017 Employees: 130     […]

Coca-Cola HBC To Invest 20 mln Euro in Its Production Factory Near Sofia

  Industry: multinational beverage corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups In Sofia since: 1992 Employees: 2 […]

Melexis to Invest €75M to Expand Its Operations in Bulgaria

Industry: Global supplier of micro-electronic semiconductor solutions in the automotive sector In Sofia since: 2000 Employees: 425 /aiming to grow to 735 by […]

UK-based Ocado Technology to Triple Its Team in Sofia For a Standalone Software Development Center in Bulgaria

  Industry: Technology division of Ocado Group, developing world-class systems and solutions in the areas of robotics, machine learning, simulation, […]

“Why Sofia?” with Zhivko Ivanov and Dimitar Georgiev from the Institute for Medical Research

  The Institute for Medical Research was set up in 2006 as a private scientific medical company. It started its […]

Lufthansa Technik Sofia Invests EUR 35 Mln in a Move to Make its Sofia Airport Base the Largest in Europe

  Industry: Leading provider of maintenance, repair and overhaul (MRO) for civil aircraft, its engines and components In Sofia since: 2008 Employees: 1,100 – […]

Endava Opens its New Office in Sofia to Accommodate up to 400 IT Specialists by 2020

  Industry: Global leader in IT services in Finance, Insurance, Telecommunications, Media, Technology, and Retail In Sofia since: 2016 Employees: 80 /aiming to […]

Cargo-partner to Open Logistics Center in Sofia in 2018

Industry:  Leading provider of cargo and load handling solutions In Sofia since: 2003 Investment: 15.3 million euro         […]

“Why Sofia?” with Escreo

The founders of Escreo, Yassen Rusev, Elena Nikolova and Iskren Mitev, meet during an entrepreneurial program in the US in […]

“Why Sofia?” with Vladislav Mihaylov, CEO of Birlibam

Please tell us briefly about your investments in Sofia? What does your company do in Bulgaria and outside? “Birlibam” is […]

“Why Sofia?” with Nikolay Mutafov, CEO of Accedia

Nikolay Mutafov is co-founder and CEO of Accedia - a successful Bulgarian company and one of the fastest growing in the technology sector. Five years after the establishment of the company in Sofia, Nikolay still believes that "...if put into the right business field, your investments could turn to be more cost effective than those made in other regions."

“Why Sofia” with Krum Hadjigeorgiev, Co-founder and CEO of Melon

Krum Hadjigeorgiev is co-founder and CEO of the Bulgarian software development outsourcing company Melon. Melon is a Microsoft Gold Certified […]

SENSATA Technologies Opens Its Largest Testing Facility In Sofia

Sensata Technologies officially opened a $3 million testing laboratory, its largest worldwide in Bulgaria’s capital Sofia. The company is a […]

“Why Sofia” With Wilfried Durand, Founder of Onvey

Wilfried Durand is a multi-hat web entrepreneur and startup advisor with a strong interest in building and growing global services. He discovered Sofia as a business destination five years ago while developing Mailjet, a French company he co-founded in 2010. Within the next two years Wilfried had hired a team of 25 people on 4 continents, including 10 in Sofia. The next company he founded - Onvey, is entirely based in Sofia.

American Control System Solutions Manufacturer Woodward Opens Production in Sofia

Тhe world's oldest and largest manufacturer and designer of control systems, Woodward, Inc. opened a new facility in Sofia. Woodward, Inc. is independent designer and manufacturer of control system solutions and components for the aerospace and industrial markets. On July 15, 2016 Woodward Bulgaria celebrated the grand opening of the AS (Airframe Systems) and ITS (Industrial Turbomachinery Systems) facility in Sofia, Bulgaria.