What is Crowdfunding?
A method of raising funds from many people online.
Used for businesses, products, creative and social causes.
Everyone gives a small amount, which together covers the entire capital.
How Does It Work?
1
You create a campaign (goal, budget, deadline, materials).
2
You choose a platform (Kickstarter, Indiegogo, GoFundMe, etc.).
3
Promote (social networks, email, media).
4
Raise funds (donations or investments).
5
Implement the project and inform supporters.
Types of Crowdfunding
Donation-based
Money without return (causes, aid).
Reward-based
Product/service in exchange (Kickstarter).
Equity-based
Investors receive shares/equity (Seedrs, Crowdcube).
Debt-based
Loans with interest (LendingClub).
Examples of Platforms
Kickstarter, Indiegogo → products and innovations
GoFundMe, Chuffed → social and humanitarian causes
Seedrs, Crowdcube → startups and businesses
Patreon → monthly support for creators
Advantages
Access to financing without banks.
Market and interest testing.
Popularity and marketing effect.
Building a community of supporters.
Low risk (with donation/reward model).
Campaign Steps
1
Set a goal and budget.
2
Create a page with a story, photos/video.
3
Set rewards (if applicable).
4
Plan a promo strategy.
5
Set a deadline (30–60 days).
6
Maintain contact with donors.
Crowdfunding in Bulgaria
Made possible through international platforms (Indiegogo, Kickstarter, GoFundMe).
Bulgarian platforms: Platformata.bg, HelpKarma, Zaedno.bg.
⚠️ Attention to taxes and accountability (especially for companies and NGOs).
Tips for Success
Choose the right platform.
Present a personal and emotional story.
Be transparent and communicate regularly.
Use social networks and media.
Prepare yourself mentally for time and effort.
