In 2024, Sofia was visited by over 1.27 million tourists (10% increase vs. 2023), of which 61% were foreigners. In the first half of 2025, the growth continued with an 11% increase. Tourists prefer the capital for cultural landmarks, mountain tourism and business events.
Visitors — 2024
Tourists in Sofia — 2024
1.27 Million
+10% growth compared to 2023
61%
foreigners
39%
Bulgarians
Sources: The Sofia Globe
Tourist Profile
63%
active age group 30–59 years
59%
men
41%
women
Hotels
⭐️
75%
stay in 3, 4 and 5 star hotels
🏨
1,700
accommodation places
🛏️
22,000
beds
📅
2–3
average stay nights
The most visited months are August and October.
Sofia Airport — 2023
Landed
5.4M
Departed
5.43M
Total
10.84M
Sources: BTA
Cultural & Historical Tourism
🏛️
Cultural Heritage
Boyana Church, Archaeological Museum, St. George Rotunda
🏔️
Vitosha — 30 min from center
Mountain routes, winter sports, eco-tourism
🎨
Street Art & Thematic Tours
Attracting young visitors from around the world
💼
Business & Congress Tourism
Modern infrastructure, leading destination
Sources: VisitSofia
