The hotel market in Sofia has been demonstrating a stable growth in number of arrivals, number of nights spent and revenue from nights spent since 2009. The trend was especially visible in 2016 and is expected to continue in 2017.
Increased occupancy drove an increase in RevPAR, though it remained one of the lowest among the European capitals.
The average daily rate (ADR) in Sofia for 4 and 5 star hotels was EUR 46 and occupancy reached 45%, continuing the trend for consistent growth.
For the period 2013 – 2016 ADR in 4 and 5 star hotels increased with a steady rate of approximately one Euro per year and occupancy grew from 37% to 45%. The revenue in 2016 was EUR 49.5 mln. However, both ADR and occupancy rate in Sofia remained one of the lowest on the continent.
More detailed data on the capacity of the accommodation in Sofia is available in the full version of the “Sofia: Tourism and Air Transport 2017″ report, published on the website of Sofia Investment Agency in the Market Data and Analyses section.