Invest Sofia supports sustainable investment and the development of electric mobility
Invest Sofia welcomed the official entry of Chinese technology giant BYD into the Bulgarian market — an event regarded as an important step for the development of electric mobility and sustainable transport in the region.
BYD is among the world’s largest manufacturers of electrified vehicles, including fully electric cars and plug-in hybrids. In 2025, the company reported more than 4.6 million electrified vehicles sold globally, surpassing Tesla in total electric vehicle sales.
Dr. Maria Hristova, Chief Executive Officer of Invest Sofia, attended the official launch of the brand in Bulgaria.
“BYD’s entry into Bulgaria is a clear signal of the growing interest in sustainable technologies and emerging industries in the region. Sofia has the potential to develop as a center for modern mobility, high-tech investment and high value-added innovation,” stated Dr. Hristova.
According to her, the development of electric mobility is an integral part of the transformation of modern cities and the efforts to create a cleaner and more sustainable urban environment.
“Invest Sofia will continue to support investments that create jobs, implement new technologies and improve quality of life in the city,” she emphasized.
The BYD product range introduced in Bulgaria includes both fully electric vehicles and modern plug-in hybrid models aimed at the next generation of urban mobility.
According to industry experts, the arrival of such international companies is an indicator of the region’s growing importance in the context of new industries, green transformation and technological modernization of the transport sector.
