Invest Sofia presented Sofia as a regional hub for innovation, entrepreneurship and international business
Invest Sofia participated in the international EXPLORE US conference, held on 26 March 2026 — an event dedicated to opportunities for Bulgarian companies entering the U.S. market.
The forum gathered more than 120 representatives of businesses, institutions, the financial sector, the startup ecosystem and international organizations engaged in the development of transatlantic economic relations.
The agency was represented by Dr. Lyudmil Ivanov, who outlined the priorities of Sofia Investment Agency in supporting entrepreneurship, innovation and the international expansion of Bulgarian companies.
The event was organized by the Bulgarian Small and Medium Enterprises Promotion Agency and the American Chamber of Commerce in Bulgaria with the support of the Embassy of the United States in Bulgaria.
Participants included representatives of the Ministry of Innovation and Growth, the Ministry of Economy and Industry, the Bulgarian Development Bank, technology companies, consultants and investors.
A central focus of the discussions was the practical mechanisms for entering the U.S. market, visa and regulatory requirements, access to financing and opportunities for technology transfer and partnerships.
“Bulgarian companies are increasingly seeking international markets and strategic partnerships with greater confidence. The role of Sofia Investment Agency is to support this process through networking, access to expertise and promoting Sofia as a regional hub for innovation and entrepreneurship,” stated Dr. Lyudmil Ivanov.
According to him, Sofia possesses all the necessary conditions to attract high-tech companies and serve as a bridge between businesses in Southeast Europe and international markets.
