Sofia Investment Agency presented its vision for Sofia’s development as a regional investment hub
Dr. Maria Hristova, Chief Executive Officer of Sofia Investment Agency, participated in Investor Day 3.0 2026 — Bulgaria’s largest stock market forum, which gathered representatives of businesses, the financial sector, the investment community and institutions.
The event took place at Grand Hotel Millennium Sofia and brought together more than 300 participants from over 17 economic sectors, including technology, finance, industry, energy and innovation.
The forum was organized by the Bulgarian Stock Exchange and focused on growth opportunities, capital markets, international investment and the future development of the economy.
During the discussions, Dr. Maria Hristova presented the priorities of Sofia Investment Agency and the opportunities Sofia offers to local and international investors.
“Sofia is increasingly establishing itself as a regional investment hub — a place where innovation, entrepreneurship and capital meet. The city is attracting growing interest in key sectors such as technology, finance, industry and green energy,” stated Dr. Hristova.
According to her, investment in Sofia should be viewed not merely as a business opportunity, but as a strategic choice connected to long-term growth potential.
“Investing in Sofia is not simply an opportunity — it is a strategic choice. Sofia Investment Agency is the partner supporting investors at every stage, from initial interest to the actual implementation of projects,” she emphasized.
Dr. Hristova also highlighted the need for faster administrative processes, active international promotion of Sofia and the development of high value-added sectors.
According to forum participants, Bulgaria and Sofia have the potential to attract increasing amounts of international capital, especially in the context of accelerating digitalization, technological transformation and the restructuring of global production and service chains.
Investor Day 3.0 reinforced its role as one of Bulgaria’s leading platforms bringing together businesses, investors and institutions to discuss future economic trends in the region.
