Online retail is growing significantly as well as the overall sales of non-food items. The absence of global leaders and the noticeable number of Bulgarians shopping online make Sofia and Bulgaria a great place for testing new business models in e-commerce.
Retail
Online Retail in Bulgaria
over 35%
for the last 5 years
over BGN 1.9 billion
B2C turnover in 2020
growth of 9% compared to 2019
over 1.5 mil people
shopped online in 2020
or 22% of the population
1236
BGN is the average
annual shopping cart in 2020
24.3%
of the economically active
population in Southwestern region
shopped online in 2018
Source: Eurostat, Ecommerce Europe
What do Bulgarian internet users buy online?
76.4%
buy clothes and sports goods
35.3%
buy household goods
20.7%
buy hotel and trip reservations
16.9%
buy foods
14.9%
buy consumer electronics
14.9%
order event tickets
7.8%
order books, magazines, newspapers
5.2%
order over-the-counter drugs
Source: Eurostat
What websites do Bulgarians order from?
88.1%
buy from Bulgarian online stores
41.8%
use online stores in other EU countries
19.1%
buy online from third countries
Source: NSI
Brick & Mortar Retail
11.1
bn BGN Bulgarian FMCG market in 2018
400 000
m2 area of the 10 largest shopping malls in Sofia
32-39
EUR/m2 rental prices in the shopping malls
7.25%
ROI in Sofia’s retail property
Source: leading real estate agencies for Q4, 2018, economic.bg
