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Online retail is growing significantly as well as the overall sales of non-food items. The absence of global leaders and the noticeable number of Bulgarians shopping online make Sofia and Bulgaria a great place for testing new business models in e-commerce.
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Retail
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Online Retail in Bulgaria
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over 35%
for the last 5 years
over BGN 1.9 billion
B2C turnover in 2020
growth of 9% compared to 2019
over 1.5 mil people
shopped online in 2020
or 22% of the population
1236
BGN is the average
annual shopping cart in 2020
24.3%
of the economically active
population in Southwestern region
shopped online in 2018
Source: Eurostat, Ecommerce Europe[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”mobile-hide” width=”1/2″ css=”.vc_custom_1464338113754{background-image: url(https://91.196.126.206/soapi/wp-content/uploads/2016/05/sofia-overview-1.jpg?id=2594) !important;}”][vc_single_image image=”17555″ img_size=”full” alignment=”center”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1557485516413{padding-top: 15% !important;padding-right: 10% !important;padding-left: 10% !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner el_class=”mobile-hide” width=”1/2″ css=”.vc_custom_1464338129956{background-image: url(https://91.196.126.206/soapi/wp-content/uploads/2016/05/sofia-overview-4.jpg?id=2597) !important;}”][vc_single_image image=”17557″ img_size=”full” alignment=”center”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1557485509059{margin-bottom: 0px !important;padding-left: 10% !important;}”][vc_column_text css=”.vc_custom_1627295079080{margin-bottom: 0px !important;}”]
What do Bulgarian internet users buy online?
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76.4%
buy clothes and sports goods
35.3%
buy household goods
20.7%
buy hotel and trip reservations
16.9%
buy foods
14.9%
buy consumer electronics
14.9%
order event tickets
7.8%
order books, magazines, newspapers
5.2%
order over-the-counter drugs
Source: Eurostat[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1557485523175{padding-top: 15% !important;padding-right: 10% !important;padding-left: 10% !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner width=”1/2″ css=”.vc_custom_1557485494702{margin-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1627295163904{margin-bottom: 0px !important;padding-right: 5% !important;}”]
What websites do Bulgarians order from?
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88.1%
buy from Bulgarian online stores
41.8%
use online stores in other EU countries
19.1%
buy online from third countries
Source: NSI[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”mobile-hide” width=”1/2″ css=”.vc_custom_1464338129956{background-image: url(https://91.196.126.206/soapi/wp-content/uploads/2016/05/sofia-overview-4.jpg?id=2597) !important;}”][vc_single_image image=”17559″ img_size=”full” alignment=”center”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1566483782882{padding-top: 15% !important;padding-right: 10% !important;padding-bottom: 40px !important;padding-left: 10% !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner el_class=”mobile-hide” width=”1/2″ css=”.vc_custom_1464338129956{background-image: url(https://91.196.126.206/soapi/wp-content/uploads/2016/05/sofia-overview-4.jpg?id=2597) !important;}”][vc_single_image image=”17561″ img_size=”full” alignment=”center”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1557485501499{margin-bottom: 0px !important;padding-left: 10% !important;}”][vc_column_text css=”.vc_custom_1575622265112{margin-bottom: 0px !important;padding-right: 5% !important;}”]
Brick & Mortar Retail
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11.1
bn BGN Bulgarian FMCG market in 2018
400 000
m2 area of the 10 largest shopping malls in Sofia
32-39
EUR/m2 rental prices in the shopping malls
7.25%
ROI in Sofia’s retail property
Source: leading real estate agencies for Q4, 2018, economic.bg[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1566483771424{padding-right: 10% !important;padding-left: 10% !important;}”][vc_column][vc_empty_space height=”50px”][vc_column_text][/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_single_image image=”23287″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https://investsofia.com/wp-content/uploads/2020/03/Impact-COVID-19-Sofia-English.pdf”][vc_empty_space height=”40px”][/vc_column][/vc_row]