Invest Sofia supported the development of the beauty industry and took part in the ART LASH & BROW CONGRESS
Invest Sofia supported the development of the beauty industry in Sofia. The team led by the CEO of the Agency Dr. Maria Hristova PhD. took part in the first ever in Bulgaria ART LASH & BROW CONGRESS, which took place from November 1-3, 2024.
The championship, conference and business expo took place over 3 days at the Hyatt Hotel in Sofia, bringing together over 150 aesthetics professionals, internationally renowned specialists in eyelash and brow aesthetics, marketing experts, training organizations, medical professionals, local and foreign businesses in various related fields.
Dr. Maria Hristova PhD was one of the leading speakers at the conference and presented the latest trends in the marketing and sales industry. She presented tools for small business development, including through digital platforms. Tsvetelina Dimitrova from the technology company URBO Studio and digital expert and founder of Grow More – Peter Mikhalev also made their presentations.
Invest Sofia provides support to both startups and existing investors, including through the so-called “Green Card”. It gives access to a fast administrative track, through which the business gets an individual account manager. “This is an expert from our Agency to whom every entrepreneur can turn for an important case for him, regardless of what type of administrative service it is about” reminded Dr. Hristova. Thus, the Agency can support the processes of preparing documentation, checking specific regulations and laws, advising you legally, accounting, administratively, and in every way,” she explained.
The organizer of the event, Ani Gusiyska – founder and owner of the Bulgarian brand for trade, services and training in the field of beauty “Anigma Beauty”, thanked Invest Sofia for the support that our team provided to her small business. The Agency was also an organizational partner of the ART LASH & BROW CONGRESS 2024. The next step is to make this congress a tradition so that it can help all businesses in this sector to grow sustainably.
