Invest-Sofia issued a Green Card for administrative services to the first of its kind B2B trading platform in Europe, specializing in the trade of lithium-ion cells and related products on the secondary market.
The investment project envisages the creation of an innovative B2B ecosystem to optimize the purchase and sale of battery components, modules, and systems between small and medium-sized manufacturers, battery assembly companies, service centers, and recycling companies throughout the European Union.
“By issuing a Green Card for administrative services, we provide to the investors quick and efficient access to all necessary administrative services. This is key to the implementation of innovative projects and the stimulation of Sofia’s economic development. Invest Sofia continues to be a catalyst for innovation and growth, supporting both international companies and Bulgarian entrepreneurs with innovative ideas,” said Dr. Maria Hristova, CEO of Invest Sofia, during the ceremony.
The Green Card for administrative services grants rights to investors and entrepreneurs who launch and implement investment projects. This tool facilitates access to administrative services and supports the development of strategic projects in Sofia.
The size of the investment project is BGN 700,000 and plans to create 4-6 new jobs. The platform will function as a reliable hub for the secondary market, focusing on safety, certification, traceability in accordance with European regulations, and protection of participants through escrow mechanisms.
The unique value proposition includes access to fragmented quantities, rare OEM components, price transparency, and a holistic ecosystem covering logistics, compliance, and buyer protection.
The CEO of Invest Sofia, Dr. Maria Hristova, handed over a Green Card for Administrative Services to LINDSTROM Ltd – part of the global company LINDSTROM GROUP.
The “Green Card for Administrative Services” is a program designed by Invest Sofia, to facilitate the access of strategic investors and innovative companies to administrative services within Sofia Municipality. The holders of the card receive individualized support, consulting and priority assistance in administrative procedures in order to realize their projects faster and more efficiently on the territory of the capital. Currently, the Agency has issued green cards to international companies such as Teva Pharma and Bulgarian innovative start-ups.
“With the Green Card service, we provide the investors with quick and efficient access to all necessary administrative services, which is key for the implementation of their projects and stimulating the development of the economy in Sofia,” said Dr. Maria Hristova during the ceremony. “Invest Sofia also plays the role of a catalyst for innovation and growth in the capital, supporting both international corporations and Bulgarian entrepreneurs with innovative ideas,” she added.
LINDSTROM GROUP is a leading company with offices in 24 countries in the field of professional textile services for business. The company specializes in the production and distribution of industrial materials and workwear. The Bulgarian representative office “LINDSTROM” Ltd. was founded more than 20 years ago and is established as one of the leading suppliers of quality products for the construction sector in Bulgaria. It is known for its commitment to environmentally friendly practices and sustainable production, using advanced technologies to reduce waste and emissions. The company offers comprehensive interior and exterior cleaning and hygiene services for industrial, office and residential premises and areas, as well as services in the collection, removal and processing of municipal or industrial waste.
The awarding of a Green Card to LINDSTROM Ltd. is part of Invest Sofia’s commitment to support innovative businesses and create a favorable environment for growth. Invest Sofia continues to be an active partner of the business, supporting investments through expert consulting and administrative support.
The “Green Card” is a strategic tool of Invest Sofia to create a favourable business environment and promote economic growth and innovation in the capital. With this service, Invest Sofia strengthens its role as a catalyst for innovation and initiatives in economically important sectors.
The initiative “Bulgaria Wants You” aims to showcase the vast career and lifestyle opportunities that Bulgaria offers today. The platform provides its users with comprehensive information and brings together in one website not only job opportunities but also information about the standard of living, conditions, environment, and lifestyle in different regions of the country. The rich video content about companies in Bulgaria, about the towns and cities, and about the good example of successful entrepreneurs developing their businesses in the country sets their website apart from any other project aimed at the Bulgarian community, whether they live in the country or abroad.
“Bulgaria Wants You” is a new generation employer branding media platform that presents the leading employers on the Bulgarian market through rich video and media content. It provides detailed information about the environment, lifestyle, and job vacancies in different regions of the country.
We would like to thank Bulgaria Wants You for the partnership and for their support to make Sofia an attractive destination for investment and development.
The “Investors Share” section features Hussein Turkmen and Vyara Kaisheva from the Skillo IT Academy
The company is part of the Invest Sofia #SofiaIS initiative. Skillo are IT professionals and practitioners with many years of experience. This is a fully Bulgarian company that was founded in 2018. They believe that the development of IT personnel is one of the most important factors for the software industry in Bulgaria. This must be a continuous process in order for the Bulgarian talent market to be competitive on a global scale.
Skillo is creating a software technology training academy to support the growth of the IT industry and the economy by training and developing talented and capable professionals. The academy employs established industry experts who are motivated educators with years of experience in the field and in-depth practical knowledge.
Their trainings are conducted entirely online for maximum convenience of the students,which allows the inclusion of people from anywhere in the world. The recordings of the lectures and the additional materials that are available provide an option for even better preparation, as all materials are available without a time limit.
We thank “Skillo” for their partnership and for joining the Invest Sofia initiative #SofiaIS, which makes #Sofia an attractive destination for investments and development.
#InvestorsShare #Skillo #HuseynTurkmen #VyaraKaisheva
With nearly three decades of experience, the law firm “Toncheva & Partners” is an established name in the legal sector in Bulgaria. It was founded in 2007 as the legal successor of the company “Modus Consult” (1995). It combines uncompromising expertise with a long-term vision for the development of its clients – both Bulgarian and international companies.
The law firm works with companies, individuals, representative offices, NGOs and public institutions on a wide range of legal and regulatory issues.
They offer advice and representation in key legal areas, including:
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- * Corporate and commercial law, mergers and acquisitions, restructurin
- * Banking and finance law, startup and venture capital
- * Intellectual property, ICT and media law, cybersecurity, personal data protection
- * Labor and social security law, migration and relocation of employees
- * Medical and pharmaceutical law, including practices, in vitro centers and tissue banks
- * Competition law, public procurement, concessions and PPPs
- * Energy, tax and administrative law, dispute resolution and arbitration
- * Real estate, construction and others
In addition Toncheva & Partners law firm offers services related to risk assessment (due diligence), trade secret protection, DPO functions, debt collection, participation in public procurement and projects.
Their team supports foreign investors and entrepreneurs by providing initial consultations on key issues like:
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- * Choosing an appropriate corporate form
- * Regulatory regimes
- * Key aspects of labor law
- * Migration requirements and relocation opportunities
- * Access to European funding programs
They also assist with the registration of Class A and B investors, e-commerce and specific consumer cases.
Their clients include both businesses with a long-term presence in Bulgaria and organizations in the entry stage to our market. “Toncheva & Partners” is also an active supporter of pro bono initiatives, providing consultations to NGOs and innovative entrepreneurs.
We thank law firm “Toncheva & Partners” for the partnership and for joining the Invest Sofia’s initiative #SofiaIS, through which we make #Sofia an attractive destination for investments and development.
#InvestorsShare #TonchevaPartners
Trinity is a boutique brokerage company based in Bulgaria and specialized in commercial real estate transactions. The owners of Trinity founded the company with the idea of putting honesty and the needs of clients above all. The founders of the company are proven professionals in the field and have a combined experience of over 25 years in commercial real estate, making them a trusted partner in such transactions.
They strive to provide prompt and high-quality professional services to their clients through the use of advanced software solutions, in-depth market knowledge, creative thinking, and excellent sales and negotiation skills. The Trinity team handles office, industrial and retail space transactions as well as land and land parcel transactions.
The Trinity team has been part of the #SofiaIS initiative for over three years. Together with them, we advise international investors on many parameters of our market and this way we actively attract foreign investment to the capital.
We are grateful for the partnership in the face of “Trinity” and for joining the initiative of Invest Sofia #SofiaIS, which makes #Sofia an attractive destination for investment and development.
#InvestorsShare #Trinity
From June 15 to 17, 2025, the Bulgarian Chamber of Commerce and Industry (BCCI) will host the first regional meeting of the World Trade Centers Association (WTCA) in Bulgaria. The event, organized by our partners BCCI, brings together economic development leaders from across Europe to exchange experiences and discuss the future of business, investment, real estate, and the role of artificial intelligence in the economy.
Invest Sofia was represented by Viktor Goussev, Head of the Investment Analysis Department, who participated in the opening panel discussion “Bulgaria as an Investment Destination.” Together with Mila Nenova from the Bulgarian Investment Agency (BIA), he commented on the strategic importance of Sofia and the country as locations for business and investment in the region.
“Sofia is already recognized as a preferred choice for companies with an innovative profile. The role of Invest Sofia is precisely to accelerate this process, to provide solutions, to connect and assist investors in the implementation of their projects,” said Goussev. He emphasized the important role of the Agency as a “one-stop shop” that assists investors or entrepreneurs who want to develop on the territory of Sofia Municipality at every step.
The event program includes interactive panels with experts in real estate, regional economic integration and digital transformation. The regional meeting also creates opportunities for partnerships, exchange of best practices, and interviews with international representatives of the WTCA.
More information here: https://wtca.swoogo.com/wtcaeurope2025/home
Sofia Municipal Privatization & Investment Agency (Invest Sofia) awarded another Green Card for administrative services – this time to the high-tech company TouchMenu, which develops artificial intelligence solutions for the hotel sector.
The official ceremony took place in the presence of our CEO Dr. Maria Hristova, who presented the document to the TouchMenu co-founders Plamena Bobeva and Todor Bobev.
The Green Card for administrative services is a tool developed by Invest Sofia to facilitate access to administrative services within the Sofia Municipality for strategic investors and innovative companies. The cardholders receive personalized support, consulting, and priority assistance with administrative procedures, with the aim of faster and more efficient implementation of their projects in the capital. To date, the Agency has issued 12 green cards, including to international companies such as Teva Pharma and innovative Bulgarian start-ups in growth.
TouchMenu is a Bulgarian SaaS platform for digitizing hotel services based on artificial intelligence. Through innovative solutions, the company enables hotels and resorts to improve the user experience, reduce administrative burdens, and increase revenue from additional services. With over 100 active locations, 8,000+ daily users, and proven revenue growth of 32%, TouchMenu is expanding its presence in Bulgaria, Eastern Europe, and the Middle East. The company is an example of a sustainable model with high potential for international expansion.
The awarding of the Green Card to TouchMenu is part of Invest Sofia’s commitment to supporting innovative businesses and creating a favorable environment for growth. The initiative is establishing itself as a strategic tool for attracting investment, development, and technological progress in Sofia.
Invest Sofia is actively working and is the key structure connecting the business with the administration in Sofia. We support a wide range of industries, entrepreneurs, and foreign investors by facilitating their entry and expansion into the market.
This was stated by Victor Goussev, Head of the Investment Analysis Department at Invest Sofia at the opening of the seminar “The Platinum Rule in Communication – How not to lose 75% of Customers and Partners” . The initiative for the event came from ActionCOACH Bulgaria, a leading business consulting company with a presence in 87 countries. The seminar attended by the CEO of Invest Sofia Dr. Maria Hristova was aimed at start-ups and growing companies, whose representatives were presented with the latest investment trends, as well as strategies for effective communication with customers and partners.
One of the agency’s leading initiatives is the Sofia Investment Support program, which offers new and developing companies access to over 30 partner organizations providing pro bono services. This package includes legal, accounting, marketing, and HR consulting services, which serve as an entry point for successfully starting or expanding a business in Sofia, Goussev explained during the seminar. He discussed with the attendees the importance of overcoming challenges related to the shortage of qualified personnel, especially from countries outside the EU. The agency is actively working to create solutions to attract and retain talent that meets the needs of the local businesses.
Anton Atanasov and Boyko Prodanov, certified business coaches from ActionCOACH Bulgaria, focused the audience’s attention to specific communication strategies and provided models and measures for their application in an active business environment.
We thank them and ActionCOACH for their partnership. The company was founded in 1993 by Brad Sugars. With its rich history, it helps businesses with proven and time-tested systems and practices. Today, ActionCOACH’s business growth methodology is applied in 87 countries, and over 1,000 business coaches work with 18,000+ business owners and their teams every week. In 2020, ActionCOACH entered Bulgaria, and Anton Atanasov and Boyko Prodanov shared that they are already working with over 120 businesses and 5 large municipalities in Bulgaria.
The bilateral Bulgarian-Indian Business Forum is being held on June 2nd and 3rd at the Bulgarian Chamber of Commerce and Industry (BCCI) building, organized in partnership with the Embassy of India in Sofia and the Federation of Indian Export Organizations (FIEO). The event aims to promote trade and economic relations between the two countries and to create a platform for direct business meetings between Bulgarian and Indian companies.
The forum is part of the efforts to deepen international cooperation and expand market opportunities for Bulgarian businesses. Invest Sofia supports the initiative and welcomes the opportunity for new investment and trade links.
The Indian economy is among the world’s leading economies, ranking 7th in terms of nominal gross domestic product (GDP) and 3rd in terms of purchasing power parity. The country is developing large-scale industrial sectors such as chemicals, textiles, metallurgy, machine building, and automotive, with progress also being reported in automotive, pharmaceuticals, and agriculture.
Indian companies from the following sectors will be present at the forum:
• Automotive (manufacture of bushings, washers, bearings)
• Machinery (machine parts)
• Pharmaceuticals and cosmetics (raw materials)
• Chemical industry
• Food and beverage industry
• Textiles
• Medical supplies
• Agricultural products (tea, coffee, tropical fruits, etc.)
The business forum provides an excellent opportunity for Bulgarian entrepreneurs to meet potential partners and discuss opportunities for joint projects and investments. Invest Sofia will continue to actively support similar initiatives that establish Sofia as a preferred destination for international business and investment, said Dr. Lyudmil Ivanov – chief expert from the Investment Analysis department at Invest Sofia.
The Bulgarian Chamber of Commerce and Industry (BCCI) together with Stena Business Club organized a Bulgarian-Serbian Business Forum with bilateral meetings. The event took place on May 27th in the building of BCCI and was attended by Dr. Lyudmil Ivanov, Chief Expert in the Investment Analysis Department at Invest Sofia. Stena Business Club is a non-governmental organization from Serbia that brings together companies and entrepreneurs from 30 sectors. The delegation from Serbia included representatives of the food industry, financial and legal consulting, construction, security, fiber optic cable production, natural gas supply, etc.