Invest Sofia presented its new initiative Sofia IS
On December 2, Invest Sofia presented its new initiative Sofia IS. This is the first of its kind city initiative that aims to unite the efforts of the city administration and Sofia-based companies towards integrated services for investor inquiries and free assistance in the process of establishing business operations in Sofia.
Sofia IS gathers independent international consulting companies operating in our city whose expertise covers the full range of necessary initial steps and activities such as research and data on the business environment, opportunities of Sofia as an investment destination, consultations on finding the best talents for the local team, among others.
The Executive Director of Invest Sofia Dr. Maria Hristova and the Head of the Public Relations and Marketing Department Aneta Petkova welcomed the guests and partners of the Sofia IS launch event. “The expertise of our partners so far forms a rich portfolio of over 80 local and international companies from all sectors of the economy,” Dr. Hristova said and presented the step-by-step process of the implementation of the new initiative. She also outlined the short and long-term goals of the programme in the coming months. During the discussion, various future initiatives emerged related to how Sofia IS tools could better and faster reach and support future potential investors.
Dr. Lilyana Zagorcheva from InfoGraffiti , the most recently joined partner of the initiative, presented digital marketing opportunities for promoting the work of the new programme, as well as pro bono services that can be provided to new investors. Dr. Zagorcheva has over 20 years of international experience in the field of corporate, crisis and institutional communications.
Dr. Georgi Georgiev, a leading expert in the field of EU programmes for innovation in education and urban environment, presented the opportunities that he and his company can provide to each of the participants and partners in the programme. Dr. Georgiev is also part of the external partners of the Agency.
During the discussion, specific next steps were outlined for the communication of the programme. The head of the Investment Analysis Department of the Agency Viktor Gusev shared best practice examples of joint projects between the city administration and the local business.
The team of Invest Sofia would like to thank all our partners: ADECCO BULGARIA, ARS Bulgaria, Cushman & Wakefield Forton, Coworking, Easy Consult, EuRA, PWC, RIR and HRS, for being part of the Sofia IS initiative. Each of these companies can offer special packages of high quality business services.
