The agency’s participation focused on what makes cities competitive, how they attract talent and how sustainable urban projects can secure funding
Invest Sofia took part in the sixth Green Transition Forum, held at Sofia Event Center from 1 to 5 June 2026. Organised by Dir.bg under the theme “Europe’s Next Chapter – Competitive. Innovative. Secure.”, the forum explored the role of competitiveness, innovation and security in shaping Europe’s future.
The agency was represented by Dr Maria Hristova, Chief Executive Officer, and Viktor Goussev. Their participation focused on sustainable urban development and the role of local innovation ecosystems in attracting businesses, talent and investment.
Reflecting on the forum, Dr Hristova highlighted the connection between Europe’s competitiveness and the ability of its cities to create opportunities for growth. Investment and talent, she noted, are drawn to places that combine quality infrastructure with a thriving business and innovation environment. Sofia has the potential to strengthen its position as a regional centre for innovation and sustainable growth.
A highlight of the programme on 4 June was the panel “Building the Cities of Tomorrow – Best Practices in Sustainability and Resilience”. Speakers included Sofia Mayor Vasil Terziev, European Committee of the Regions Vice-President Markku Markkula, Iva Petkova of FLAG Fund and Sofia Papadogiannaki of the LIFE SIRIUS project.
Petkova, Director of Development, Green Finance and Communications at FLAG Fund, outlined how financial instruments can attract private capital and accelerate municipal investment. The discussion also explored the importance of collaboration between local authorities, universities, research organisations and businesses.
Invest Sofia partner DevHubOne, which supports technology and entrepreneurship initiatives, also took part in the forum.
Bulgarian President Iliana Iotova addressed the opening of Green Transition Forum 6.0, highlighting Bulgaria’s potential to contribute to a more competitive Europe.
For Invest Sofia, participation in the forum forms part of its work to strengthen the capital’s appeal as a destination for sustainable investment and technology businesses. It brings Sofia’s strengths into the wider European discussion about how cities can connect expertise, capital and entrepreneurship to support long-term growth.
