At an official meeting on April 27, 2022, Invest Sofia and Diana Sivinova, Managing Representative of Innovative Consulting, signed a Memorandum of Cooperation between the organizations.
Under the agreement, Invest Sofia and Innovative Consulting will cooperate in activities related to supporting new investors in the city through market analyses; strategic planning and consulting that will help them build a unique brand identity, reputation and communication strategy, as well as optimized media mix aimed at strong brand presence. Thus, Innovative Consulting is now part of the partner network of Invest Sofia under the Sofia IS initiative – the first of its kind city programme in Bulgaria for partnership between the city administration and local companies operating in Sofia to provide full-scope services to new investor inquiries.
Innovative Consulting is a communications and strategic marketing agency with long experience in the field of brand management and image-making. The company has implemented a number of successful communication campaigns for local and international brands, public figures and celebrities.
The agreement between the two parties aims to encourage the exchange of expertise and business contacts and initiate joint activities of mutual interest.