Bulgaria and Romania dominate the outsourcing industry in Southeast Europe, with 43% of the region’s service providers located in Sofia and Bucharest. The data is from the Southeast Europe Outsourcing Industry Report, which covers over 2,200 companies from 11 countries and was presented on the second day of the SEE ITS Summit 2024.
The event, organised by AIBEST in partnership with Invest Sofia, was attended today by our CEO Dr Maria Hristova PhD. Head of Investment Analysis, Victor Gusev, took part in the discussion “Ecosystem Review: Overcoming today’s challenges for tomorrow’s improvements”.
“For investors today, the quality of human resources is more important than costs. The economy will only grow if we invest more in developing talent and building a strong city and state brand. Taxes also play a role, but the key to success is people. When investors see quality projects and successful outcomes, they will invest more in their businesses here,” said Victor Gusev. He stressed that Invest Sofia strives to position Sofia as an attractive investment destination for industries with high added value. “We do not want to be a ‘low cost’ destination based only on low taxes and wages. To succeed, we need a serious government policy to develop the human resource, with a long-term vision and stability of the government to ensure at least 3-4 years of predictability. Talent is what drives the economy forward, and it is our main resource for sustainable growth,” said the head of Invest Sofia’s Investment Analysis Department in the discussion.
