Crowdfunding
What is Crowdfunding?
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A method of raising funds from many people online.
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Used for businesses, products, creative and social causes.
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Everyone gives a small amount, which together covers the entire capital.
How does it work?
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You create a campaign (goal, budget, deadline, materials).
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You choose a platform (Kickstarter, Indiegogo, GoFundMe, etc.).
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Promote (social networks, email, media).
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Raise funds (donations or investments).
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Implement the project and Inform supporters.
Types of Crowdfunding
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Дарителски – пари без възвръщаемост (каузи, помощи).
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С възнаграждение – продукт/услуга в замяна (Kickstarter).
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Дялово – инвеститори получават акции/дялове (Seedrs, Crowdcube).
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Дългово – заеми с лихва (LendingClub).
Examples of platforms
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Kickstarter, Indiegogo → products and innovations.
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GoFundMe, Chuffed → social and humanitarian causes.
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Seedrs, Crowdcube → startups and businesses.
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Patreon → monthly support for creators.
Advantages
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Access to financing without banks.
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Market and interest testing.
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Popularity and marketing effect.
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Building a community of supporters.
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Low risk (with donation/reward model).
Campaign steps
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Set a goal and budget.
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Create a page with a story, photos/video.
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Set rewards (if applicable).
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Plan a promo strategy.
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Set a deadline (30–60 days).
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Maintain contact with donors.
Crowdfunding in Bulgaria
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Made possible through international platforms (Indiegogo, Kickstarter, GoFundMe).
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Bulgarian platforms: Platformata.bg, HelpKarma, Zaedno.bg.
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Attention to taxes and accountability (especially for companies and NGOs).
Tips for success
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Choose the right platform.
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Present a personal and emotional story.
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Be transparent and communicate regularly.
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Use social networks and media.
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Prepare yourself mentally for time and effort.
