Sofia ranks second in Europe by growth of foreign visitors in 2017, according to Mastercard’s Global Destination Cities Index. The ranking is based on a comparison between the number of visitors in a given year with the number of visitors in the previous year. With a growth of 15.2% compared to 2016, the Bulgarian capital ranked immediately after Istanbul (16.8%) and some of the most popular tourist destinations on the continent, such as Lisbon (14.6%), Paris (13.1% %), Munich (12.9%) and Warsaw (12.3%).
Furthermore, Mastercard’s ranking also compared cities in terms of number of international overnight arrivals for the period 2009-2017. Here Sofia ranked fifth in Europe with an average annual growth rate of 9%, right after Bucharest (10.3%), Lisbon (10.6%), Minsk (10%) and Santa Cruz de -la-Palma (9.3%).
The most visited city in 2017 was Bangkok, welcoming just over 20 million tourists. The other cities in TOP 5 were London, Paris, Dubai, and Singapore.
This year, Mastercard’s Global Destination Cities Index added 30 more destinations to its large-scale survey, so the number of cities in the list grew to 162. The index is much more than a prestigious ranking of tourist destinations as the analysis also presents a growth forecast for 2018, key figures for the fastest growing destinations, and a deeper understanding of why people are traveling, as well as the amount and type of costs they have in different countries.
For more information please visit newsroom.mastercard.com