{"id":42871,"date":"2026-06-23T13:35:00","date_gmt":"2026-06-23T13:35:00","guid":{"rendered":"https:\/\/investsofia.com\/?p=42871"},"modified":"2026-11-13T07:54:15","modified_gmt":"2026-11-13T07:54:15","slug":"invest-sofia-showcases-the-capitals-technology-investment-potential-at-webit-2026","status":"publish","type":"post","link":"https:\/\/investsofia.com\/en\/invest-sofia-showcases-the-capitals-technology-investment-potential-at-webit-2026\/","title":{"rendered":"Invest Sofia showcases the capital\u2019s technology investment potential at Webit 2026"},"content":{"rendered":"\n

The agency hosted a stand at AI Business Dialogue, where business and government leaders explored AI adoption, competitiveness and the conditions for innovation<\/strong><\/em><\/p>\n\n\n\n

Invest Sofia took part in Webit 2026 \u2013 AI Business Dialogue, held on 23 June at Sofia\u2019s National Palace of Culture. At the agency\u2019s stand, the team met investors, companies and members of the international innovation community to discuss opportunities for technology businesses, R&D centres, research activities and startups in the Bulgarian capital.<\/p>\n\n\n\n

The agency\u2019s participation focused on connecting Sofia\u2019s technological strengths with investment opportunities. Discussions with visitors explored how businesses can build teams, collaborate with research organisations and develop innovative projects in the city.<\/p>\n\n\n\n

\u201cSofia and Bulgaria have deep roots in technology. We have a strong tradition in computer science and mathematics, internationally recognised engineers and researchers, and now institutions such as INSAIT that put Bulgaria at the heart of major technological discussions. Our role at Invest Sofia is to translate those strengths into new investment, strategic partnerships and international opportunities for the city,\u201d said Dr Maria Hristova, the agency\u2019s Chief Executive Officer.<\/p>\n\n\n\n

Webit 2026 brought together business leaders, investors, technology experts and policymakers to examine how AI can deliver practical results. The programme combined keynote presentations, panel discussions, expert conversations and a workshop. Key themes included competitiveness in the AI economy, digital sovereignty, infrastructure security, regulation and applications across business, finance and healthcare.<\/p>\n\n\n\n

The announced speaker line-up included Matt Houlihan of Cisco, Sven Peters of Atlassian, Sandipan Bhaumik of Databricks, Peter Baltadjiev of Oracle, Petya Rusinova of Visa and INSAIT researcher Nikolay Nikolov. The institutional programme featured Innovation and Digital Transformation Minister Ivan Vasilev and Energy Minister Iva Petrova. Krasimir Yakimov, Deputy Minister of Economy, Investments and Industry, also took part in the event.<\/p>\n\n\n\n

Webit\u2019s wider value lies in bringing technology into the same conversation as the investment, skills, infrastructure and trust needed to put it to work. For cities such as Sofia, this dialogue is particularly relevant to attracting high-value business activities and supporting the growth of technology companies.<\/p>\n\n\n\n

For Invest Sofia, the event offered an opportunity to present the capital\u2019s strengths to an international audience and develop relationships with prospective investors and partners. The agency\u2019s focus remains on turning Sofia\u2019s research and engineering capabilities into lasting business growth.<\/p>\n\n\n\n

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Sofia, Bulgaria, National Palace of Culture

2026-06-23

Photo credit: Orlin Ognyanov<\/figcaption><\/figure>\n\n\n\n
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Sofia, Bulgaria, National Palace of Culture

2026-06-23

Photo credit: Orlin Ognyanov<\/figcaption><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"

The agency hosted a stand at AI Business Dialogue, where business and government leaders explored AI adoption, competitiveness […]<\/p>\n","protected":false},"author":7,"featured_media":42865,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-42871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/investsofia.com\/en\/wp-json\/wp\/v2\/posts\/42871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/investsofia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/investsofia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/investsofia.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/investsofia.com\/en\/wp-json\/wp\/v2\/comments?post=42871"}],"version-history":[{"count":1,"href":"https:\/\/investsofia.com\/en\/wp-json\/wp\/v2\/posts\/42871\/revisions"}],"predecessor-version":[{"id":42872,"href":"https:\/\/investsofia.com\/en\/wp-json\/wp\/v2\/posts\/42871\/revisions\/42872"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/investsofia.com\/en\/wp-json\/wp\/v2\/media\/42865"}],"wp:attachment":[{"href":"https:\/\/investsofia.com\/en\/wp-json\/wp\/v2\/media?parent=42871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/investsofia.com\/en\/wp-json\/wp\/v2\/categories?post=42871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/investsofia.com\/en\/wp-json\/wp\/v2\/tags?post=42871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}