{"id":42815,"date":"2026-11-05T03:11:00","date_gmt":"2026-11-05T03:11:00","guid":{"rendered":"https:\/\/investsofia.com\/?p=42815"},"modified":"2026-11-12T15:18:49","modified_gmt":"2026-11-12T15:18:49","slug":"invest-sofia-highlights-human-capital-development-as-a-key-driver-of-investment-competitiveness","status":"publish","type":"post","link":"https:\/\/investsofia.com\/en\/invest-sofia-highlights-human-capital-development-as-a-key-driver-of-investment-competitiveness\/","title":{"rendered":"Invest Sofia Highlights Human Capital Development as a Key Driver of Investment Competitiveness"},"content":{"rendered":"\n

Dr. Maria Hristova attended HR Days 2026, where business leaders and HR professionals discussed the future of work, workforce development and the impact of artificial intelligence on organisations<\/em><\/h3>\n\n\n\n

Human capital development and the ability of companies to attract, train and retain skilled professionals are among the decisive factors shaping Sofia\u2019s investment competitiveness. These issues were central to the participation of Dr. Maria Hristova, CEO of Invest Sofia, in HR Days 2026: Beyond Engagement \u2013 Building a Workplace People Still Choose.<\/p>\n\n\n\n

Organised by the Bulgarian Association for People Management (BAPM), the event took place on 3\u20134 November at Inter Expo Center in Sofia, bringing together business leaders, international experts, company executives and human resources professionals.<\/p>\n\n\n\n

Dr. Hristova attended the networking programme on 3 November and the main conference on the following day. The discussions provided an opportunity to address employers\u2019 demand for skilled professionals, changing competency requirements and the role of institutions in strengthening cooperation between education and business.<\/p>\n\n\n\n

\u201eFor Invest Sofia, access to skilled human capital is a fundamental consideration in investment decisions. The availability of qualified professionals, opportunities for career development and the local economy\u2019s capacity to develop new talent directly influence companies\u2019 decisions to establish and expand their operations in the capital. Preparing the next generation of professionals is becoming increasingly important as artificial intelligence transforms business processes and job requirements. Automation is reshaping many occupations, including tasks traditionally assigned to employees at the beginning of their careers. This raises a critical question: how will businesses develop the expertise and practical experience they will need over the next decade. In this context, internships, mentoring programmes and cooperation between employers and educational institutions are becoming strategically important. Such initiatives support the development of practical skills while helping companies secure the talent required for their long-term investment and growth plans\u201c, Dr. Hristova told participants.<\/p>\n\n\n\n

The HR Days 2026 programme also examined changes in leadership and organisational models, the use of artificial intelligence in human resources and emerging approaches to performance management. International speakers included representatives of Xebia and Groupon, who shared practical perspectives on organisational transformation and technology adoption.<\/p>\n\n\n\n

Invest Sofia\u2019s engagement with the HR community reflects the Agency\u2019s commitment to strengthening cooperation between businesses, educational institutions and public authorities. Through partnerships and initiatives supporting entrepreneurship and business development, the Agency contributes to an environment in which companies can grow sustainably and Sofia can strengthen its long-term investment potential.<\/p>\n\n\n\n

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Dr. Maria Hristova attended HR Days 2026, where business leaders and HR professionals discussed the future of work, […]<\/p>\n","protected":false},"author":8,"featured_media":42796,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-42815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/investsofia.com\/en\/wp-json\/wp\/v2\/posts\/42815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/investsofia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/investsofia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/investsofia.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/investsofia.com\/en\/wp-json\/wp\/v2\/comments?post=42815"}],"version-history":[{"count":1,"href":"https:\/\/investsofia.com\/en\/wp-json\/wp\/v2\/posts\/42815\/revisions"}],"predecessor-version":[{"id":42816,"href":"https:\/\/investsofia.com\/en\/wp-json\/wp\/v2\/posts\/42815\/revisions\/42816"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/investsofia.com\/en\/wp-json\/wp\/v2\/media\/42796"}],"wp:attachment":[{"href":"https:\/\/investsofia.com\/en\/wp-json\/wp\/v2\/media?parent=42815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/investsofia.com\/en\/wp-json\/wp\/v2\/categories?post=42815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/investsofia.com\/en\/wp-json\/wp\/v2\/tags?post=42815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}