{"id":42625,"date":"2026-03-19T23:31:00","date_gmt":"2026-03-19T23:31:00","guid":{"rendered":"https:\/\/investsofia.com\/?p=42625"},"modified":"2026-11-11T12:33:44","modified_gmt":"2026-11-11T12:33:44","slug":"pay-transparency-and-sustainable-business-development-take-centre-stage-at-invest-sofia-forum","status":"publish","type":"post","link":"https:\/\/investsofia.com\/en\/pay-transparency-and-sustainable-business-development-take-centre-stage-at-invest-sofia-forum\/","title":{"rendered":"Pay Transparency and Sustainable Business Development Take Centre Stage at Invest Sofia Forum"},"content":{"rendered":"\n

The discussion focused on the new European directive on equal pay and the role of human capital in economic growth<\/em><\/h2>\n\n\n\n

Sofia Investment Agency organized a specialized forum dedicated to the new Directive (EU) 2023\/970 on pay transparency and gender equality in the labor market.<\/p>\n\n\n\n

The event brought together representatives of businesses, the HR sector, employer organizations, consultants and experts in labor law and human resources to discuss upcoming employer obligations, mechanisms for preventing discrimination and the need to build a more transparent and sustainable business environment.<\/p>\n\n\n\n

The forum was organized in partnership with CTeam and Network Premium and focused on the relationship between human capital, competitiveness and sustainable economic development.<\/p>\n\n\n\n

The Chief Executive Officer of Sofia Investment Agency, Dr. Maria Hristova, highlighted the importance of human capital as a strategic factor for Sofia\u2019s development as an investment and technology hub.<\/p>\n\n\n\n

\u201cSustainable economic growth is impossible without a quality work environment, equality and predictability. Increasingly, investors are looking for cities that not only offer good infrastructure and market access, but also clear standards regarding human resources and the social environment,\u201d stated Dr. Hristova.<\/p>\n\n\n\n

During the forum, Viktor Gusev, Head of Investment Analysis Department at Sofia Investment Agency, emphasized the role of investment in people and the need for stronger connections between business, education and institutions.<\/p>\n\n\n\n

\u201cIn our city, we are actively working to create a favorable environment for business development. We support both Bulgarian and international companies, striving to make Sofia an even more attractive destination for investment, innovation and talent development,\u201d he stated.<\/p>\n\n\n\n

The discussions also addressed topics related to corporate culture, sustainable management, equal opportunities and the impact of new European regulations on businesses.<\/p>\n\n\n\n

Participants emphasized that pay transparency and investments in human capital are increasingly becoming a competitive advantage for companies and regions seeking to attract sustainable investment.<\/p>\n\n\n\n

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The discussion focused on the new European directive on equal pay and the role of human capital in […]<\/p>\n","protected":false},"author":8,"featured_media":42614,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-42625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/investsofia.com\/en\/wp-json\/wp\/v2\/posts\/42625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/investsofia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/investsofia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/investsofia.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/investsofia.com\/en\/wp-json\/wp\/v2\/comments?post=42625"}],"version-history":[{"count":1,"href":"https:\/\/investsofia.com\/en\/wp-json\/wp\/v2\/posts\/42625\/revisions"}],"predecessor-version":[{"id":42626,"href":"https:\/\/investsofia.com\/en\/wp-json\/wp\/v2\/posts\/42625\/revisions\/42626"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/investsofia.com\/en\/wp-json\/wp\/v2\/media\/42614"}],"wp:attachment":[{"href":"https:\/\/investsofia.com\/en\/wp-json\/wp\/v2\/media?parent=42625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/investsofia.com\/en\/wp-json\/wp\/v2\/categories?post=42625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/investsofia.com\/en\/wp-json\/wp\/v2\/tags?post=42625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}