{"id":22936,"date":"2020-03-03T20:43:49","date_gmt":"2020-03-03T18:43:49","guid":{"rendered":"https:\/\/investsofia.com\/en\/?p=22936"},"modified":"2020-03-03T20:44:32","modified_gmt":"2020-03-03T18:44:32","slug":"yotpo-acquires-sofia-based-smsbump-expensive-exit-platform-backed-bulgarian-vcs","status":"publish","type":"post","link":"https:\/\/investsofia.com\/en\/yotpo-acquires-sofia-based-smsbump-expensive-exit-platform-backed-bulgarian-vcs\/","title":{"rendered":"Yotpo Acquires the Sofia-Based SMSBump \u2013 the Most Expensive Exit of a Platform Backed by Bulgarian VCs"},"content":{"rendered":"

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\"\"The American <\/span>Yotpo <\/span><\/i>acquired Sofia\u2019s <\/span>SMSBump<\/span><\/i> – an SMS marketing platform founded less than three years ago. Only a year after its launch, the Bulgarian startup raised \u20ac360K<\/span> – 175K from a business angel and 200K from Eleven\u2019s second funding round for a 5.7% share of the company. <\/span>Although the e<\/span>xact deal amount<\/span> remains undisclosed, according to Eleven Ventures this is the highest price ever paid for a company backed by a Bulgarian VC. The first place <\/span>used to be<\/span> occupied by Vayant, which was sold for $35M.<\/span><\/p>\n

SMSBump has a team of <\/span>20 people and a customer base of 28 000 e-commerce merchants, with 85% of them located in the USA and Canada. <\/span>The UK, Spain, and France are among the firm\u2019s markets in Europe, and it also has clients in Asia and Oceania<\/span>.<\/span> According to Mihail Stoychev<\/span><\/a>, the clients of SMSBump have generated over <\/span>$100M of additional revenue thanks to the platform, and the company\u2019s revenue for 2019 approaches BGN 7.5M.<\/span><\/p>\n

The American <\/span>Yotpo <\/span><\/i>is a leading marketing e-commerce platform with headquarters in New York. The company has over 400 employees and provides integrated solutions for product reviews, user-generated content and loyalty programmes.<\/span> You can find the official announcement of Yotpo\u2019s acquisition of Sofia\u2019s <\/span>SMSBump<\/span> here<\/span><\/a>.<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

  The American Yotpo acquired Sofia\u2019s SMSBump – an SMS marketing platform founded less than three years ago. […]<\/p>\n","protected":false},"author":9,"featured_media":22937,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[179],"tags":[],"class_list":["post-22936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories-en"],"_links":{"self":[{"href":"https:\/\/investsofia.com\/en\/wp-json\/wp\/v2\/posts\/22936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/investsofia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/investsofia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/investsofia.com\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/investsofia.com\/en\/wp-json\/wp\/v2\/comments?post=22936"}],"version-history":[{"count":0,"href":"https:\/\/investsofia.com\/en\/wp-json\/wp\/v2\/posts\/22936\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/investsofia.com\/en\/wp-json\/wp\/v2\/media\/22937"}],"wp:attachment":[{"href":"https:\/\/investsofia.com\/en\/wp-json\/wp\/v2\/media?parent=22936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/investsofia.com\/en\/wp-json\/wp\/v2\/categories?post=22936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/investsofia.com\/en\/wp-json\/wp\/v2\/tags?post=22936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}