{"id":37805,"date":"2025-10-27T15:36:17","date_gmt":"2025-10-27T15:36:17","guid":{"rendered":"https:\/\/investsofia.com\/trade-new\/"},"modified":"2026-04-22T07:18:26","modified_gmt":"2026-04-22T07:18:26","slug":"trade-new","status":"publish","type":"page","link":"https:\/\/investsofia.com\/en\/trade-new\/","title":{"rendered":"Trade"},"content":{"rendered":"\n\n\n\n

Online commerce in Bulgaria continues to grow rapidly, with non-food sales taking an increasingly large market share. Sofia is establishing itself as a dynamic e-commerce center \u2014 the lack of dominant global players and the large number of active online buyers make the city an excellent environment for testing new business models.<\/p>\n\n

Online Commerce in Bulgaria<\/h2>\n\n
\n
\n
~50%<\/div>\n
growth in recent years<\/div>\n <\/div>\n
\n
\u20ac680<\/div>\n
average annual online cart (2023)<\/div>\n <\/div>\n
\n
59.7%<\/div>\n
shopped online in SW region (2024)<\/div>\n <\/div>\n<\/div>\n\n

Sources: NSI<\/a><\/p>\n\n

What Do Online Shoppers Buy?<\/h2>\n\n
\n
\n
78%<\/span><\/div>\n Clothes and sports goods<\/strong><\/span>\n <\/div>\n
\n
36%<\/span><\/div>\n Travel reservations<\/strong><\/span>\n <\/div>\n
\n
30%<\/span><\/div>\n Cosmetics, beauty & health<\/strong><\/span>\n <\/div>\n
\n
27%<\/span><\/div>\n Restaurant deliveries & catering<\/strong><\/span>\n <\/div>\n
\n
25%<\/span><\/div>\n Sports goods<\/strong> (excl. sportswear)<\/span>\n <\/div>\n
\n
25%<\/span><\/div>\n Transport services<\/strong> (tickets, taxi)<\/span>\n <\/div>\n
\n
23%<\/span><\/div>\n Online event tickets<\/strong><\/span>\n <\/div>\n<\/div>\n\n

Other Popular Categories<\/h3>\n\n
\n
17.1%<\/strong> \u2014 Medicines & supplements<\/div>\n
16.5%<\/strong> \u2014 Computers, phones, electronics<\/div>\n
13.8%<\/strong> \u2014 Books, newspapers & magazines<\/div>\n
13.8%<\/strong> \u2014 Consumer electronics & appliances<\/div>\n
12.3%<\/strong> \u2014 Subscriptions (internet, TV, mobile)<\/div>\n
11.6%<\/strong> \u2014 Sports event tickets<\/div>\n
11.2%<\/strong> \u2014 Furniture, home & garden<\/div>\n
7.8%<\/strong> \u2014 Children’s toys & accessories<\/div>\n<\/div>\n\n

Sources: NSI<\/a>, Bulgarian E-commerce Association<\/a><\/p>\n\n

Where Do Bulgarians Shop Online?<\/h2>\n\n
\n
Preferred Online Stores \u2014 2023<\/div>\n
\n
\n
95.5%<\/div>\n
from Bulgarian<\/strong> stores<\/div>\n <\/div>\n
\n
27.4%<\/div>\n
from EU countries<\/strong><\/div>\n <\/div>\n
\n
12.9%<\/div>\n
from third countries<\/strong><\/div>\n <\/div>\n <\/div>\n<\/div>\n\n

Sources: PASSPORT 2024 of the E-commerce industry in Bulgaria<\/p>\n","protected":false},"excerpt":{"rendered":"

Online commerce in Bulgaria continues to grow rapidly, with non-food sales taking an increasingly large market share. Sofia […]<\/p>\n","protected":false},"author":26,"featured_media":38056,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-info.php","meta":{"footnotes":""},"class_list":["post-37805","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/investsofia.com\/en\/wp-json\/wp\/v2\/pages\/37805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/investsofia.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/investsofia.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/investsofia.com\/en\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/investsofia.com\/en\/wp-json\/wp\/v2\/comments?post=37805"}],"version-history":[{"count":7,"href":"https:\/\/investsofia.com\/en\/wp-json\/wp\/v2\/pages\/37805\/revisions"}],"predecessor-version":[{"id":38059,"href":"https:\/\/investsofia.com\/en\/wp-json\/wp\/v2\/pages\/37805\/revisions\/38059"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/investsofia.com\/en\/wp-json\/wp\/v2\/media\/38056"}],"wp:attachment":[{"href":"https:\/\/investsofia.com\/en\/wp-json\/wp\/v2\/media?parent=37805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}