{"id":17416,"date":"2019-04-10T10:37:28","date_gmt":"2019-04-10T07:37:28","guid":{"rendered":"http:\/\/investsofia.com\/en\/?page_id=17416"},"modified":"2021-07-26T13:27:40","modified_gmt":"2021-07-26T10:27:40","slug":"retail","status":"publish","type":"page","link":"https:\/\/investsofia.com\/en\/retail\/","title":{"rendered":"Retail"},"content":{"rendered":"
[vc_row parallax=”content-moving-fade” parallax_image=”17565″ css=”.vc_custom_1555069122278{padding-top: 15% !important;}”][vc_column width=”1\/2″][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1463389365077{padding-right: 40% !important;}”][vc_column_text css_animation=”top-to-bottom”]\n

Online retail is growing significantly as well as the overall sales of non-food items. The absence of global leaders and the noticeable number of Bulgarians shopping online make Sofia and Bulgaria a great place for testing new business models in e-commerce.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1463389497927{padding-right: 10% !important;padding-left: 10% !important;}”][vc_column][vc_empty_space height=”50px”][vc_column_text]\n

Retail<\/h2>\n[\/vc_column_text][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1557485474952{padding-top: 5% !important;}”][vc_column_inner width=”1\/2″][vc_column_text css=”.vc_custom_1627294693139{margin-bottom: 0px !important;}”]\n

Online Retail in Bulgaria<\/strong><\/h3>\n
<\/div>\n

over 35% <\/span><\/h2>\n

for the last 5 years<\/p>\n

over BGN 1.9 billion<\/span><\/h2>\n

B2C turnover in 2020<\/strong>
\ngrowth of 9% compared to 2019<\/p>\n

over 1.5 mil people<\/span><\/h2>\n

shopped\u00a0online<\/strong> in 2020
\nor 22% of the population<\/p>\n

1236<\/span><\/h2>\n

BGN<\/strong>\u00a0is the average
\nannual shopping cart in 2020<\/p>\n

24.3%<\/span><\/h2>\n

of the economically active
\npopulation in Southwestern region
\nshopped online in 2018<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

Source: Eurostat, Ecommerce Europe<\/em><\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=”mobile-hide” width=”1\/2″ css=”.vc_custom_1464338113754{background-image: url(https:\/\/91.196.126.206\/soapi\/wp-content\/uploads\/2016\/05\/sofia-overview-1.jpg?id=2594) !important;}”][vc_single_image image=”17555″ img_size=”full” alignment=”center”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1557485516413{padding-top: 15% !important;padding-right: 10% !important;padding-left: 10% !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner el_class=”mobile-hide” width=”1\/2″ css=”.vc_custom_1464338129956{background-image: url(https:\/\/91.196.126.206\/soapi\/wp-content\/uploads\/2016\/05\/sofia-overview-4.jpg?id=2597) !important;}”][vc_single_image image=”17557″ img_size=”full” alignment=”center”][\/vc_column_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1557485509059{margin-bottom: 0px !important;padding-left: 10% !important;}”][vc_column_text css=”.vc_custom_1627295079080{margin-bottom: 0px !important;}”]\n

What do Bulgarian internet users buy online?<\/strong><\/h3>\n
<\/div>\n

76.4%<\/span><\/h2>\n

buy\u00a0clothes and sports goods<\/strong><\/p>\n

35.3%<\/span><\/h2>\n

buy household goods<\/strong><\/p>\n

20.7%\u00a0<\/span><\/h2>\n

buy\u00a0hotel and trip reservations<\/strong><\/p>\n

16.9% <\/span><\/h2>\n

buy foods<\/b><\/p>\n

14.9% <\/span><\/h2>\n

buy consumer electronics<\/b><\/p>\n

14.9%\u00a0<\/span><\/h2>\n

order event tickets<\/strong><\/p>\n

7.8% <\/span><\/h2>\n

order books, magazines, newspapers<\/strong><\/p>\n

5.2% <\/span><\/h2>\n

order over-the-counter drugs<\/strong>
\nSource: Eurostat<\/em><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1557485523175{padding-top: 15% !important;padding-right: 10% !important;padding-left: 10% !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner width=”1\/2″ css=”.vc_custom_1557485494702{margin-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1627295163904{margin-bottom: 0px !important;padding-right: 5% !important;}”]\n

What websites do Bulgarians order from?<\/strong><\/h3>\n
<\/div>\n

88.1%<\/span><\/h2>\n

buy from Bulgarian<\/strong> online stores<\/p>\n

41.8%\u00a0<\/span><\/h2>\n

use online stores in other EU countries<\/strong><\/p>\n

19.1%<\/span><\/h2>\n

buy online from third countries<\/strong><\/p>\n

Source: NSI<\/span><\/em>[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=”mobile-hide” width=”1\/2″ css=”.vc_custom_1464338129956{background-image: url(https:\/\/91.196.126.206\/soapi\/wp-content\/uploads\/2016\/05\/sofia-overview-4.jpg?id=2597) !important;}”][vc_single_image image=”17559″ img_size=”full” alignment=”center”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1566483782882{padding-top: 15% !important;padding-right: 10% !important;padding-bottom: 40px !important;padding-left: 10% !important;}”][vc_column][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner el_class=”mobile-hide” width=”1\/2″ css=”.vc_custom_1464338129956{background-image: url(https:\/\/91.196.126.206\/soapi\/wp-content\/uploads\/2016\/05\/sofia-overview-4.jpg?id=2597) !important;}”][vc_single_image image=”17561″ img_size=”full” alignment=”center”][\/vc_column_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1557485501499{margin-bottom: 0px !important;padding-left: 10% !important;}”][vc_column_text css=”.vc_custom_1575622265112{margin-bottom: 0px !important;padding-right: 5% !important;}”]\n

Brick & Mortar Retail<\/strong><\/h3>\n
<\/div>\n

11.1<\/span><\/h2>\n

bn BGN<\/strong>\u00a0Bulgarian FMCG<\/strong> market in 2018<\/p>\n

400 000<\/span><\/h2>\n

m2<\/strong>\u00a0area of the 10 largest<\/strong> shopping malls in Sofia<\/p>\n

32-39<\/span><\/h2>\n

EUR\/m2<\/strong>\u00a0rental prices in the shopping malls<\/strong><\/p>\n

7.25%<\/span><\/h2>\n

ROI\u00a0<\/strong>in Sofia’s retail property<\/p>\n

Source: leading real estate agencies for Q4, 2018, economic.bg<\/em><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1566483771424{padding-right: 10% !important;padding-left: 10% !important;}”][vc_column][vc_empty_space height=”50px”][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_single_image image=”23287″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https:\/\/investsofia.com\/wp-content\/uploads\/2020\/03\/Impact-COVID-19-Sofia-English.pdf”][vc_empty_space height=”40px”][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row parallax=”content-moving-fade” parallax_image=”17565″ css=”.vc_custom_1555069122278{padding-top: 15% !important;}”][vc_column width=”1\/2″][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1463389365077{padding-right: 40% !important;}”][vc_column_text css_animation=”top-to-bottom”] Online retail is growing significantly as well as […]<\/p>\n","protected":false},"author":9,"featured_media":17801,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"tags":[],"acf":[],"yoast_head":"\nRetail in Sofia | Sofia Investment Agency<\/title>\n<meta name=\"description\" content=\"Online retail is growing significantly as well as the overall sales of non-food items. The absence of global leaders and the noticeable number of\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/investsofia.com\/en\/retail\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail in Sofia | Sofia Investment Agency\" \/>\n<meta property=\"og:description\" content=\"Online retail is growing significantly as well as the overall sales of non-food items. 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