Online retail is growing significantly as well as the overall sales of non-food items. The absence of global leaders and the noticeable number of Bulgarians shopping online make Sofia and Bulgaria a great place for testing new business models in e-commerce.
Retail
Online Retail in Bulgaria
30%
growth in 2018
1.3
bn BGN revenue in 2018
1.9
mil people shopped online in 2018
or 27% of the population
Source: Eurostat, Ecommerce Europe
What do Bulgarian internet users buy online?
73%
buy household goods
26%
make hotel and trip reservations
15%
buy event tickets
14%
order electronics
14%
buy clothes and sports goods
Source: Eurostat
What websites do Bulgarians order from?
87.5%
buy from Bulgarian online stores
34.6%
use online stores in other EU countries
16%
buy online from third countries
Source: NSI
Brick & Mortar Retail
6.5
bn BGN Bulgarian FMCG market in 2017
400 000
m2 area of the 10 largest shopping malls in Sofia
32-39
EUR/m2 rental prices in the shopping malls
7.25%
ROI in Sofia’s retail property
Source: leading real estate agencies for Q4, 2018
