Online retail is growing significantly as well as the overall sales of non-food items. The absence of global leaders and the noticeable number of Bulgarians shopping online make Sofia and Bulgaria a great place for testing new business models in e-commerce.

Retail

Online Retail in Bulgaria

35%

growth in 2018,
additional 30% expected in 2019

1.36 

bn BGN revenue in 2018,
1.75 bn BGN expected in 2019

1.46

mil people shopped online in 2018
or 21% of the population

922

BGN is the average
annual shopping cart

24.3%

of the economically active
population in Southwestern region
shopped online in 2018

 

Source: Eurostat, Ecommerce Europe

What do Bulgarian internet users buy online?

76%

buy clothes and sports goods

33%

buy household goods

21% 

buy hotel and trip reservations

16% 

order event tickets

14% 

buy foods

Source: Eurostat

What websites do Bulgarians order from?

87.5%

buy from Bulgarian online stores

35.3% 

use online stores in other EU countries

17.2%

buy online from third countries

Source: NSI

Brick & Mortar Retail

11.1

bn BGN Bulgarian FMCG market in 2018

400 000

m2 area of the 10 largest shopping malls in Sofia

32-39

EUR/m2 rental prices in the shopping malls

7.25%

ROI in Sofia’s retail property

Source: leading real estate agencies for Q4, 2018, economic.bg

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